ABA Bank, one of Cambodia’s leading commercial banks, today officially launched its redesigned company logo to state its membership in the National Bank of Canada Group. The ceremony took place in the Independence Monument branch of ABA Bank and was presided by Askhat Azhikhanov, CEO of ABA Bank and Louis Vachon, CEO of the National Bank of Canada.
The updated logotype of ABA now reflects the Bank’s latest key milestone – strategic partnership with the National Bank of Canada, who became the major shareholder of ABA in 2016. Backed by such a strong shareholder, ABA has more opportunities to operate in a highly competitive environment and gets unique expertise from the bank with more than 150 years of history.
“The updated brand will serve to emphasize our traditional strengths, our innovation, our reputation in the market, and credibility. It also clearly shows that ABA Bank is securely backed up by one of the largest financial institutions from the North American continent,” said Askhat Azhikhanov, the CEO of ABA Bank.
Mr. Louis Vachon, CEO of the National Bank of Canada said: “It is a pleasure to be here for the unveiling of ABA Bank’s redesigned brand, a symbol of National Bank of Canada’s solid commitment to the Cambodian market. Today, with this branding, we are proud to make clear and visible that ABA is an integral part of National Bank of Canada Group. We are convinced that our expertise, experience and business network will contribute to its continued success.”
With the update of the logo, ABA bank will continue to execute its strategy under the slogan “A partnership you can trust”, sharing National Bank of Canada’s commitment to assisting entrepreneurs and businesses, maintaining highest standards of service, and offering innovative banking solutions to all Cambodians.