e-Commerce in Cambodia

As the third rendition of our hallmark E-commerce Report, PROFITENCE has aimed to provide an in-depth study on Cambodia’s E-commerce landscape for the year 2022.
While research on this subject has come a long way, there is still a significant lack of easily accessible and publicly available information to better help consumers, the private sector and the Government to further progress the role that E-commerce plays in today’s society. To address this issue, in 2022 we set out to produce a onestop report applicable to all stakeholders.
The report will include a national consumer behavior study with a sample size of 1,500 respondents across all 25 provinces (with a focus on major cities). Building on the success of our previous year’s report our 2022 study covers a wide range of additional topics including E-commerce marketplaces, E-trade and most in-line with the Ministry of Commerce’s (MoC) current focus, cross-border E-commerce and export readiness. With a coverage of 10 nascent and established industries, this report dives into specific insights and challenges from our survey results, with additional insights from industry experts.

“An E-commerce transaction is the sale or purchase of goods or services, conducted over computer [or mobile] networks by methods specifically designed for the purpose of receiving or placing of orders. The goods or services are ordered by those methods, but the payment and the ultimate delivery of the goods or services do not have to be conducted online. An E-commerce transaction can be between enterprises, households, individuals, governments, and other public or private organizations.” (OECD, 2011)

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